Aurra Studios

What we do

Podcast Excellence

With a team of experienced TV, Audio and brand executives, we can analyse your slate of TV/VoD shows and advise on the best opportunities for success in podcasting. With a transatlantic and global audience viewpoint, we produce a range of formats: companion shows for TV/VoD properties, reimagined shows addressing the appetites of known audiences and new and original IP for audio and ultimately TV.

Network Builder:

We champion and help bring on great podcasts made by independent producers and amplify their audiences by cross-promoting them with our strong portfolio of quality shows, supporting them fully with our unique package of in-house resources and partner relationships.

Audience Catcher

We can help you capitalise on the massive opportunity to get into podcasting without delay. We have grown expertise around remote recording across multiple geographies and time-zones for Covid times. With targeted cross promotion activity and comprehensive reporting of key data analytics, we give you the edge in your niche to help build your audience.

Coming...

High quality destination studios: Staffed with world-class expertise in production, marketing and distribution, and the skills to bring creative content and brands naturally together. The best experience for both listeners and advertisers. We produce high quality content and high quality audio whilst keeping your team safe and comfortable.

Who we are

Internationally experienced CEO, ex BBC, founder Mirriad, Mobile Media, Lucent, Eicon. LBC presenter and producer. 2 IPOs, 3 trade exits, $100M in raised capital and over $1Bn in exits. Built circa 30 operations in US, Europe, China, LatAm & India.

Ex CCO at Audioboom - listed podcast distribution platform. Manager audio entertainment at Will Smith’s Westbrook Studios in L.A. Award-winning radio journalist, current affairs producer and documentary maker for NPR, BBC and RTE.

Senior Leader in digital distribution evolution in NBC
Universal, Discovery and Shine International creating new business models and services partnerships. Kerry built each digital team from nascent revenues to $30-$100m

EX Global CMO for A&E Networks. Founder BBC Earth. First global CMO BBC Worldwide/Studios. First CMCO for Harrods. Specialist in brand creation, development and transformation in Media, Luxury, Retail, Production + FMCG.

Multi award-winning events, film and video Senior Producer at Maritz Performance Improvement, Satellite Management Int., Saatchi & Saatchi's HP:ICM in London and Velvet Pictures film and advertising.

BAFTA nominee and award-winning international Director & Writer. Ex CD of SCORES. Directed over 400 International ads + Digital Content, Film and TV with Caviar, Disney, Will Van Der Vlught, BBC, 20th Century Fox, UIP, UTA and SMA Talent.

NED Chairman, world-class broadcast leader ex CEO BBC Worldwide (8yrs). Ex Chairman UKTV, BBC STUDIOS, CFO & COO BBC. Ex COO Burberry. Ex VP (now Fellow) of The Royal Television Society and BAFTA Board member.

Ex CEO of Audioboom Group PLC, one of the World’s largest podcast companies with over 60m monthly unique users, across 200+ countries. Seasoned Digital media and technology entrepreneur. Over 20 years industry experience.

Strong finance professional with deep media sector experience including Head Of Finance Virgin Media, VP Finance Discovery Inc. International Digital, Eurosport, BSKYB plc.

Podcasting is evolving, globally

Podcasting is enjoying stratospheric growth in every metric

The US audience has reached 100m monthly active users and is predicted to reach over 160m by 2023

Across the top 21 Podcasting markets, on average 28% of the population listened to a Podcast at least once a month

Podcasting advertising revenue is growing even faster internationally at more than twice the US 16% CAGR) in APAC, EMEA & LATAM (30%+)

The economics of podcasting is changing and has become a sustainable high growth opportunity for those who engage with it

Ofcom, Nielsen & Podcast Insights

Independent Podcast Producers and Talent Hosts

Are you making a regular podcast, with a reasonable size audience that's growing - but you’d love to grow it faster with more revenue coming in?

Maximise your potential with budget support and fair rev shares & terms. Your podcast can benefit from our networking arrangement with other high listenership podcasts.

Get in touch, if you'd like to do something together

Production Companies, Broadcasters and Distributors

Offering new opportunities for partners with content IP which has been monetised successfully on TV/VoD/SVoD platforms (recent or past).

Aurra Studios is reimagining and repackaging content for podcast companion shows and standalone entertainment, to maximise revenue potential - cross promoting with the current or original series if re-release is anticapted. Offering fair rev shares & terms.

Get in touch, if you'd like to do something together

Brands - Sponsorship & Advertising

We carefully match brands with content and audiences because we know our listeners prefer authenticity and relevance. Surveys find Podcast Host read advertising show a 6% brand uplift in purchase intent and recommendation intent and 8%+ in terms of seeking more information comparing favourably with all other mediums on average.

Podcast listeners are more likely to follow companies and brands on social media - 94% are active on at least one social media platform.
Ad revenues for Podcasting are set to top $1.4b end of 2021 worldwide.
Podcast Insights, Nielson & Statista

Get in touch, if you'd like to do something together

Aurra News

Venture Capital Investment

May 2021

Chairman John Smith confirms Aurra’s VC Investment.

"Our shareholders are sophisticated investors who come from the nexus of media and entertainment and who understand the potential of global audio entertainment - connecting listeners to the most intimate of media. International content and IP is already in production for an autumn slate aimed at transatlantic audiences."
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Latest Production

In collaboration with a new not-for-profit Foundation, Aurra is in production with a celebrity Hollywood family who break through taboos and stigma to talk about coping with bi-polar disorder, addiction and other Mental Health issues. More to follow.
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My Frankenstein Summer: Autumn Slate - Original Series

Dr Philip Ball, broadcaster, eminent science writer and journalist/broadcaster, completes an exciting new podcast science series exclusively for Aurra.

Philip Ball has two brains…
In 1818 Mary Shelley wrote the seminal work, ‘Frankenstein’, an exploration of how man can ‘Play God’ by building a human being using parts stolen from dead bodies. 101 years later, Philip Ball explored in his book ‘How to Grow A Human’ , the modern case of how science is moving us closer to the ability only guessed at in Shelley’s novel.

Philip (bizarrely!) went on to have a second brain grown from a stem cell graft in a science lab in Cambridge and takes us to Boston to speak to the foremost leaders in the fields of biotechnology, genetics and AI about whether it’s now possible, and desirable, to consider treading the path of Victor Frankenstein in creating our own artificial man.
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Wireless Theatre Company - Content Library

Aurra adds award-winning portfolio of audio entertainment content from The Wireless Theatre Company to its line-up for 2021. From drama to comedy to live performance, 60+ shows to entertain you.

'It’s a hugely exciting time to be creating scripted podcasts and we’re thrilled to be at the forefront of the modern audio drama movement, creating original, exciting, modern audio plays.’ David Beck, Director/Producer
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I Am A Copy

Latest from Aurra